Based in London, UK

Rolan Bacalla

AI Experience Designer

Specialising in Mobile Apps (iOS/Android), Design Systems, Product Displays, Lottie Animations, User Experience, UI Design, and Prototyping.
18+ years of experience translating complex requirements into intuitive user experiences.

Selected Projects

Companion App • Hardware Integration • Streaming

Stream Magic

Designed the end-to-end experience for a premium audio streaming platform. Led user testing and implemented platform-specific best practices.

  • Global Release
  • User-Centric Design
Companion App • Hardware Integration

Melomania

Designed the companion app experience for a line of award-winning true wireless headphones. Focused on intuitive hardware integration, audio personalisation, and seamless device management.

  • Award-Winning Audio
  • Seamless Integration
Companion App • Hardware Integration • Streaming

Edge Remote (Legacy)

Replaced by StreamMagic

Flagship consumer application for high-fidelity audio control. Reaching 100k+ active users with a focus on intuitive interaction design.

  • 100k+ Active Users
  • 4.8 Star Rating
Design System

Design System

Established the company's first centralised component library. Created reusable components and design tokens, reducing handoff time by 40%.

  • 40% Faster Handoff
  • Reusable Components
Hardware Integration

Hi-Fi Embedded UI

Designed the on-device interface for high-performance network streamers. Optimised typography and visual hierarchy to ensure clarity and elegance when viewed from a distance.

About Me

I am a Digital Product Designer with over 18 years of experience leading end-to-end UI/UX design for consumer mobile applications. Over the course of nearly 20 years at Audio Partnership PLC, I evolved through multiple roles, culminating in my position as Lead UI/UX Designer and Design System Owner.

My expertise lies in bridging the gap between design and engineering. I specialise in building scalable Design Systems, creating high-fidelity Prototypes, and designing fluid Mobile Animations that delight users.

I am passionate about AI-Enhanced Product Development and leveraging new technologies to create smarter, more adaptive user interfaces.

18+ Years Experience
100k+ Users Impacted
8+ Languages Supported

Technical Expertise

Design & Prototyping

Figma Adobe XD Sketch InVision Studio Principle After Effects (Lottie) Adobe Creative Suite

Generative AI

Prompt Engineering AI-Powered Design Tools UX Research with AI Generative Design AI Ethics & Responsible Design Design Systems & AI LLM Applications for Design

Mobile & Dev

iOS (UIKit/SwiftUI) Android Material Design Systems Design Tokens Accessibility (WCAG) HTML/CSS

Leadership

Agile/Scrum Design Ops Mentoring User Testing Localisation

Let's Collaborate

I'm always open to discussing new opportunities in AI, Product Design, and Mobile Development.

London, UK